Website · 3 November 2026 · 4 min read
Website relaunch: how to tell it's time for a new website
Slow, not mobile-friendly, no enquiries? Seven signs your website needs a relaunch, and how to move without losing your Google rankings.
A website ages quietly. It still works somehow, but visitors bounce, Google shows it less, and you're reluctant to share the link. These signs point to a relaunch.
Seven signs
- On phones you have to zoom or scroll sideways
- It takes several seconds before anything appears
- Hardly any enquiries come through the website
- Changing content depends on someone you can barely reach
- Imprint and privacy policy are outdated, the cookie banner is missing or annoying
- Design and photos no longer fit your business
- Key features are missing: online booking, ordering, a second language
Moving without losing Google
- 01
Take stock
Which pages get visits and are found on Google? We keep their content.
- 02
Redirect old URLs
Every old URL redirects to the matching new page (301). Otherwise rankings get lost.
- 03
Improve content, don't discard it
Good texts get revised and extended, not deleted.
- 04
Check after launch
Watch Search Console, fix error pages, align profile and website.
A relaunch is also the chance to change more than looks: faster tech, a second language or a feature that saves you work every day.
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